Much like the first “It” film in 2017, for the sequel, the studio set up a pop-up to promote the film, located at the corner of Hollywood and Vine in Hollywood, California.  While the first pop-up highlighted the Neibolt house, for the sequel, the experience was based around The Derry Canal Days Festival and Funhouse.

The pop-up featured games, merchandise and a haunted funhouse.  It was on display during August and September of 2019, but has since closed.  The actual film was shot primarily in Ontario, Canada.

Related articles: It (2017)