To promote the release of the film “It,” Warner Bros. built a a haunted house on the corner of Hollywood and Vine in Hollywood, California, in which visitors could go inside the Neibolt house, where actors and haunted house theatrics would do their best to scare you.

The real house seen in the film was also a creation of the production.  It was built in the town of Oshowa, Ontario, Canada, on the corner of Eulalie Ave and James St.

“The IT Experience: Neibolt House Hollywood” pop-up exhibition was on display for one month, during August and September, 2017.  It has since closed.  In 2019, the studio built a pop-up for “It Chapter Two” at the same location.

Related articles: It Chapter Two (2019)